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I didn't start here
knowing how to sell this.
ABOUT
I didn't start in this space knowing how to sell Industry 4.0, IIoT, or complex infrastructure technology. I had to learn it the hard way.
I came into technical sales without a deep OT/IT or IoT background — and I quickly realised something most sales training never prepares you for.
You can't "wing it" when you're selling into systems that actually matter.
60%
Reply rate across 350+ conversations in technical B2B
18k+
Impressions on a single post in the Industry 4.0 and IIoT space — by leading with context, not product.
When you sit across from architects, engineers, and technical leaders, they can tell within minutes whether you understand their world — or whether you're just repeating surface-level talking points.
That learning curve was steep, uncomfortable, and slow. But it fundamentally changed how I think about sales.
I've since built a LinkedIn presence and outreach method that gets results — 60% reply rate across 350+ conversations in technical B2B, and posts driving 18,000+ impressions in this niche. Not by being louder, but by understanding the buyer's world well enough to say something worth responding to.
My experience
72K+
impressions in the past 400 days
Most sales training teaches process. It doesn't teach you how to understand the world your buyer operates in, earn credibility with engineers before they mentally check out, or build the kind of presence that makes technical prospects actually respond.
The gap between sales and technical buyers in Industry 4.0 and IIoT is real — and it costs deals, credibility, and months of wasted effort. I built this consultancy to close that gap.
Not by turning sellers into engineers. But by giving them enough context to have conversations that actually land.
What I believe
I didn't start here
knowing how to sell this.
Credentials
IT/OT Academy
Real-world OT/IT training — not just theory
I completed the IT/OT Academy programme — working on a real-life use case of a company facing operational inefficiencies, collaborating with people from OT, IT, and different industries.
“It really highlighted how complex OT/IT cooperation can be, with multiple steps and stakeholders involved in driving a successful project.”
Vitorio Yosifov
Business Discovery Specialist, HiveMQ
- Certified
IT/OT Academy
Real-world OT/IT training — not just theory
I completed the IT/OT Academy programme — working on a real-life use case of a company facing operational inefficiencies, collaborating with people from OT, IT, and different industries.
Vitorio Yosifov
Business Discovery Specialist, HiveMQ
“It really highlighted how complex OT/IT cooperation can be, with multiple steps and stakeholders involved in driving a successful project.”
I didn't build this to be the usual generic sales coaching. I built it because selling Industry 4.0, IIoT, and infrastructure technology is fundamentally different — and most sales training ignores that.
Built for a gap most training ignores.
Why this exists
In this space:
Yet sales teams are still trained as if they're selling simple SaaS. That gap costs deals, credibility, and months of wasted effort.
Buyers are technical
Systems are interconnected
Decisions are slow, risk-driven, and political
Giving the wrong answer early can quietly kill a deal
60%
Reply rate across 350+ conversations in technical B2B — not from better templates, but from understanding the buyer's world.
Proof it works
18k+
Impressions on a single post in the Industry 4.0 and IIoT space — by leading with context, not product.