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My experience
I didn’t start in this space knowing how to sell Industry 4.0, IIoT, or complex infrastructure technology.
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I had to learn it the hard way.
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I came into technical sales without a deep OT/IT or IoT background, and I quickly realized something most sales training never prepares you for:
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You can’t “wing it” when you’re selling into systems that actually matter.
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When you sit across from architects, engineers, and technical leaders, they can tell within minutes whether you understand their world or whether you’re just repeating surface-level talking points.
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That learning curve was steep, uncomfortable, and slow.
But it fundamentally changed how I think about sales.
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Why This Exists
I didn’t build this to be the usual generic sales coaching. I built it because selling Industry 4.0, IIoT, and infrastructure technology is fundamentally different, and most sales training ignores that.
In this space:
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Buyers are technical
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Systems are interconnected
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Decisions are slow, risk-driven, and political
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Giving the wrong answer early can quietly kill a deal
Yet sales teams are still trained as if they’re selling simple SaaS. That gap costs deals, credibility, and months of wasted effort.
This work exists to close that gap.
My Values
Authenticity
Everyone sees the world differently. That’s not a weakness, it’s an advantage.
The only way to stand out in sales long-term is not to sound better it’s to sound real.
Ownership
Waiting for perfect conditions, better leads, or someone else to fix the problem doesn’t move anything forward.​
Sales rewards people who take responsibility even when it’s uncomfortable.
Open-Mindedness Wins
If you’re not open to new ideas, new approaches, or new perspectives, you stop improving.
Growth only happens when curiosity stays alive.
Respect for the Craft
Understanding the space and the people you sell to isn’t optional if you want longevity.
It’s how you become trusted not just tolerated.